Blackberry outperform iphone in features and users Research Paper

Blackberry outperform iphone in features and users - Research Paper workoutMethodology This research employed the benefits of secondary research. The primary source of secondary data for this research was journals, periodicals, e-articles and annual reports of these companies. . Internet, printed articles, books, icons etc will be used for collecting secondary data about iphone and blackberry. The secondary data still though the research was analyzed by qualitative analysis. This involves relying on various sources for collecting the data, analyzing it comparatively and whence arriving to conclusions. The sales data of the two brands would be interpreted using graphical techniques. Analysis The primary qualification of both Apple and RIMM is its strong presence in the grocery store. It could be realized from the fact that it is the worlds number one brand in Asia, US and Europe. This gives both the companies, the opportunity to promote their brands and make distributions con duct for them easily. The analysis part involves analysis of features and usability of iphones and berry to conclude a better proportion. The iPhone from Apple is a wrench combining a mobile phone, an iPod (a separate product from Apple) including touch controls, and a turn of events enabled to communicate through internet (Apple Annual Report , 2010). The iPhone is based on Apples Multi-touch user interface talent facilities of fast email, web browsing and many other features at a world class format. The device is compatible with both windows based PCs as well as Macintosh PCs. It also has a meddling and maps feature used to give directions by connecting through internet (Apple Annual Report , 2010). The series of iPhone was launched into the market by announcing iPhone one, which was continuously upgraded by the company. The company has till now launched iPhone 4 and is planning to launch iPhone 5 in the coming few months. The iPhone 4 has many new features such as video labe l including face time, high display and resolution, 5MP camera as well as a front camera, HD video recording (Apple Annual Report , 2010). The processor used by the company for this series was A4 processer. The price of iPhone as consistent with all Apple products was on the premium pricing format wherein the company employed terms plus pricing strategy to price the product (BlackBerry Vs iPhone, 2010). BlackBerry on the other hand has more variety of smartphones compared to that of Apple nether its brand name. Recently the company had launched a new operating corpse named BlackBerry 6 for smartphones which distinguishes it from the other brands in the same category along with giving a disntingushed only powerful experience to its users. The brand is registered by the company named Research in gesticulate (Reserach In Motion Annual Report, 2010). Majority of the companys phones that are launched or had been launched in the market are equip with multimedia capabilities, having music, high resolution camera, HD playback, high resolution gaming and access to applications with the help of BlackBerry App world. The categories of smartphone under BlackBerry includes BlackBerry Bold series, The BlackBerry Torch, BlackBerry Curve series, BlackBerry style, BlackBerry storm series, The BlackBerry Tour and the BlackBerry PlayBook tablet (Reserach In Motion Annual Report, 2010). The range of smartphones by BlackBerry is for certain higher as compared