Individual differences

ROBERT PRINCETON AT FALLS VIDEO

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I-         CASE SUMMARY

Robert Princeton was hired to work as assistant manager at Falls Video, a family pedigree owned by the Valencia family. Being an enthusiastic new graduate, Princeton raised many proposals to his boss with the hope of improving staff skills in serving the customers. As a result of this, his boss, Mario and Momma Valencia were raving mad and insisted that Princeton should only do what he was told to do. Despite of this frustration, Princeton kept on working and even had more new ideas with the hope to install his value to the company. He initiated a kind of customer scan and developed a way for tracking customers. Unfortunately, this was not accept by Valencia in the meeting to discuss his accomplishments.

Eventually Princeton decided to unblock and pursued graduate study.

II-         ANALYSIS & ISSUE

1.         Analysis

THE VALENCIA FAMILY BUSINESS CULTURE

Established by Momma and Poppa, the family business in grocery had been developing from 1983 to 1987- at the time of the case. As a family business, they concerned much on cost cutting to stay in the business in short run, rather on strategies to develop in presbyopic term. This is quite understandable for a business with only 3 family members playing the managerial role.



Therefore, their goals in doing business must be for short term profits and stability, rather than pursuing would-be(prenominal) visions and making improvements or big changes. With such characteristics, the fact that the Valencia family did not appreciate initiatives of a new graduate who almost had no work experience was quite explainable. Unfortunately, this may not be an ideal place for an enthusiastic new graduate same Robert Princeton to sell his creative and enterprising ideas in an attempt to ingest changes.

MARIO VALENCIA

By the time...

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