Coca-Cola

1.0 Organizational background1

1.1 Overview1

1.2 Structure1

1.3 Image and positioning2

1.4 Objectives- corporate and marcoms2

2.0 Content analysis3

2.1 Planned messages3

2.2 point of intersection messages3

2.3 Service messages4

2.4 Unplanned messages4

3.0 Tabulation and analysis5

3.1 Research approach5

3.2 Analysis and findings6

3.2.1 Logo6

3.2.2 bodied colours6

3.2.3 Consistent message6

3.2.4 Common image6

3.2.5 Common tone6

3.2.6 Coordinated strategy7

3.2.7 Common objectives7

3.2.8 nonuple communication disciplines7

3.2.9 Multiple audiences7

3.2.10 Cross functional teams8

3.3 Recommendations8

1.0 Organizational background

1.1 Overview

Coca- pot was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over clock the Coca-Cola political party has become the leading producer of soft drinks in marketplace and is ranked count one in carbonate soft drinks and juice drinks, number two in sports drinks, and number three in bottled water in 2005. Today, it has already marketed 2400 boozing products in more than 200 countries around the world (The Coca-Cola Company, 2006). Although the Coca-Cola Company is strong enough in the soft drinks market, it still has to pillowcase the challenge of Pepsi, which is its major competitor in the global market.



This opus will aim to analyse the Coca-Cola Companys integrated marketing communication theory processes, then evaluate its effectiveness in integration. Finally, recommendations will be produced by analyzing a tabulation.

1.2 Structure

E. Neville Isdell leads the Coca-Cola Company into the new century with a firm commitment to the values and spirit of the worlds greatest brand. In 2005, Coke earned $2.04 per share, an increase of $0.04--2 percent--over 2004. As Coca Cola is a large multinational company, each country has its receive Head Office and departments. The Coca-Cola Company is geographically split into cardinal geographic...

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