Juice Marketing

2010 Horlborn Consumers Ltd 6/14/2010 MARKETING PLAN OF V6 veggie JUICE Ch deoxyadenosine monophosphateion like a thrive Prep bed for, Mr. Sajeeb Saha tend instructor De carry egressment of Agri melody and merchandise Sher-e-Bangla Agricultural University Sher-e-Bangla Nagor, Dhaka-1207 Prep atomic account 18d BY, 1. Md. Rashedul Haque07-2398 2. Md. Sharifur Rahman07-2326 3. Md. Wahidul Islam08-2776 4. Sayeda Razia Islam Nabila07-2470 5. Mahbubur Rahman08-3077 6. Md. Shahidul Islam08-2766 7. Md. Faisal Kabir Khan08-2778 8. Habiba Begum08-2684 letter OF TRANSMITTAL To Mr. Sajeeb Saha Lecturer Department of Agri blood line and merchandisingSubject Sub flush of selling design Dear Sir This is our merchandise plan of V6 veggie succus which is launched by Horlborn Consumers Ltd. In the time of preparing this plan we had to face slightly problem about trade and sales. just now we try to apply our merchandise knowledge as practically as we learn. We prep be this marketing plan on the basis of our protest knowledge and as hygienic as on the collected information from variant rises. If some(prenominal) type of mis induce you nonify please suggest us. Sincerely yours, Md. Rashedul Haque07-2398 Md. Sharifur Rahman07-2326 Md. Wahidul Islam08-2776 Sayeda Razia Islam Nabila07-2470Mahbubur Rahman08-3077 Md. Shahidul Islam08-2766 Md. Faisal Kabir Khan08-2778 Habiba Begum08-2684 tabular array of Content SerialNo. Description Page number 01 executive director Summary 7 02 Company Summary 8 2. 1 positioning 8 2. 2 sizing and capability 9 03 intersection point and serve substantially overview 9 3. 1 Categories of return 10 3. 2 Raw-materials of harvest-feast 11-12 3. 5 upkeep 13 04 Strategic plan 13 4. 1 Vision 13 4. 2 Mission 14 4. 3 Goals 14 4. 3. 1 Financial Goals 14 4. 3. 2 Non-financial Goals 14 05 none compendium 15 5. 1 merchandise Summary 15 5. 1. 1 Market Demographics 15 5. 1. 2 Psychographics 16 5. 1. 3 Mar ket Needs 16 5. 1. 4 Consumer Insight 16 5. 1. 5 Market Trends 17-18 5. 1. 6 Market Growth 18 5. 2 s.t.p. psychoanalysis 18 5. 2. 1 Market air division 18 5. 2. 2 hind end Market 18 5. 2. 3 spot 19 5. 3 fig out Analysis 19 5. 3. 1 attitude 19 5. 3. 2 weakness 19 5. 3. 3 Opportunities 19 5. 3. 4 Threats 20 5. 4 Competition Analysis 20 5. 4. 1 Competitor Strength 20 5. 4. 2 Competitor Weakness 21 5. 4. Points of dissimilitude 21 5. 5 hawkish Advantage 21 5. 6 Key to conquest 21 5. 7 Critical Issue 22 06 Strategic market Analysis 22 6. 1 merchandise Objectives 22 6. 2 Strategies 22 6. 3 Marketing salmagundi 23 6. 3. 1 Product strategies 23 6. 3. 2 Pricing Strategies 23-24 6. 3. 3 Distribution pattern 24 6. 3. 4 Advertising & adenine Promotion 25 6. 3. 5 Customer servicing 25 6. 4 Marketing Research 26 07 Financial plan 27 7. 1 Financial oerview 27 7. 2 Sales count 28 7. 3 revenue enhancement harbinger 29 7. Expense Forecast 30 7. 5 Profit adjustment 31 7. 6 Break-even Analysis 32 08 Controls 33 8. 1 Implementation 33 8. 2 Marketing Organization 34 8. 3 Contingency Planning 34 01 Executive Summary A concrete marketing plan is one of the study(ip) tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected V6 veg succus as our product and made a marketing plan of this product. Horlborn Consumers Ltd serves two the consumer market, as come up as topical anaesthetic restaurants.We result succeed in beating a profitable business by means of the use of our two competitive advantages, prime(prenominal) and tractability. The topical anaesthetic farmers of veg cannot produce enough products to satiate local demand and also an another(prenominal)(prenominal) swallow company cant able to satisfy the consumer done their product. We see this market opportunity and argo n prep ard to seize it. Our mission is to depart the highest-quality vegetable Juice. We come through to attract and maintain clients. When we adhere to this maxim, e preci couchhing else allow for fall into spatial relation. Our advantages departing exceed the expectations of our customers.We require prototypical make a company then as per requirement we put one across arrive atn description of the business and current market situation. We have provides these details ground on our own knowledge and collected information from different sources. so we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage. We also provide marketing strategy, pricing strategy, and also distribution head. We mentioned our local and advertising and promotional activities.Then we included our financial plan and also our holdation plan. 02 Company Summaries * r esultant roleive Name Harlborn Consumers Ltd. * Trade name Harlborn Consumers Ltd. * Business Address Factory (Manufacturing Plant) Ishurdi EPZ, Pabna. issue Office Twin Builders Complex, 52/A Motijhil,Road 13/C, Motijhil, Dhaka. * E-mail email& one hundred sixtyprotected com * Website www. harlborn. v6. com * Phone +88013670487 * Fax 91-3483-244441. Type of Organization Partnership 2. 1 Location * Plant Location We have to select a conk out manufacturing graft as healthy as the distribution place.In favoring the env contractmental factors as considered for the well manufacturing plant as further the Ishurdi EPZ which argona is much free from the madness of political disturbance & other hindering factor. * rally mapping our propose distribution place is Dhaka di pot with other renowned districts of the noteworthy division of Bangladesh. So, our central official position is situated at the twin builders complex at Motijhil. In other districts our own distributor s ends our products through low cost with our great window pane facility. 2. 2 Size & capacity Establishing the manufacturing plant the size of capacity is a great factor to run the whole processing plant. Size & capacity should be effective for proper working. * In tot we request 5600 squ ar feet to move freely. * A small portion of that place result be used as a controller office. * w behouse free space to store & preserve the raw materials. * Central office space is about 4000 square feet. 3. 0 Product and Service overview Product and service overview includes categories of product, raw-materials of product and also the nutritional rank of the V6 vegetable Juice. . 1 CATEGORIES OF PRODUCT There are six season in Bangladesh. Among them pass is the most vital season for huge mathematical product of common vegetables. We select winter vegetables for our juice production. So our stub product is winter vegetable juice. We divided our product into three types on the ba sis of their exercising weight and size. 1 liter500ml200ml 3. 2 Raw Materials of Product Vegetables are an essential part of any wellnessy diet. Vegetables provide nutrients, such as potassium, magnesium and vitamins A, C and E that are vital for overall wellness and maintenance of your body.Thats why we select pastime vegetables. Tomato Tomato provides powerful, natural antioxidants. The antioxidant Lyc paye is nominate naturally in tomatoes, and helps protect against cell damage. Cabbage It helps to round out your diet with other vitamins, minerals and natural antioxidant Carrots Delivers vitamin A (alpha- and beta-carotene) to help maintain vision and a ruddy immune system Lettuce One cup of iceberg lettuce lettuce has lonesome(prenominal) 10 calories Spinach Supply huge amount of vitamin A E K C & with calcium energy and iron Swamp cabbageIt gives us vital amount of vitamin A & C with high amount of protein calcium and iron 3. 3 Nutrition Example nutrition informatio n for V6 Vegetable Juice Nutrition selective information Servings per package 1 Serving size 250 ml Average qty per suffice Average qty per 100 g Energy 165 kJ (40 cal) 66 kJ (16 cal) Protein 2. 4 g 1. 0 g Fat Total cipher Nil Saturated Nil Nil Carbohydrate Total 6. 3 g 2. 5 g Sugars 6. 3 g 2. 5 g atomic number 11 660 mg 263 mg Vitamin A 325 g (40%) 130 g Vitamin C 52 mg (130%) 21 mg 04 Strategic PlansThe newly marketing plan has developed its strategies by focusing on the vision, mission, goals as well as its core get byncy. 4. 1 Vision We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our sucker customer, they can take the nutrition of the vegetable. Our product must be diversify as the consumer need. We have to create our market demand and grow sentiency among the community. At prototypical we have to capture our local market in spite of appearance two years and we b equeath belong to export our product at heart five years. 4. 2 MissionOur mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else depart fall into place. Our services leave alone exceed the expectations of our customers. We also focus on the following missions, * Hygienic nourishment * Finest quality of our product * Keeping the affordable spending * Provide vanquish customer service * Provide energetic and nutritious food 4. 3 Goals We divided our goals into two part, financial goals and Non-financial goals. 4. 3. 1 Financial goals 1. Realize a 5% plus in gross profit margins through efficiency gains every year.Reduce the transportation be associated with product delivery by 10% by the end of the first year. 2. We allow for address break-even analysis, sales forecasts, expenses forecasts, and how those affaire to the marketing strategy. 4. 3. 2 Non-financial goals 1. Maintain po sitive, steady growth each month. 2. get under ones skin an growing in new customers who are turned into languish-term customers. 3. baffle speck equity at the Farmers Market as well as within the commercial restaurant industry market. 4. Awareness regarding services offered, develop the customer base, and work toward building customer loyalty. . To enter into new market. 05 Situation Analyses V6 vegetable juice is a start-up business. The vegetables have been well received and marketing is now censorious to its continued success and future profitability. Harlborn offers a broad range of high quality vegetable juice. The basic market need is high quality vegetables with flexibility of production for both the consumer and commercial market. 5. 1 Market Summary We possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers.We leave alone leverage this information to better understand who is served, their specific ask, and how we can better hap with them. 5. 1. 1 Market Demographics The profile for our customer consists of the following geographic, demographic, psychographics and mien factors. Individuals demographics * Singles and families. * Childrens * Sick people * Ages 25-50, this separate makes up 53% of the market according to the Chamber of Commerce. * Have accompanied college or graduate school. * Are cognizant about their health * womanish aged 30-52 * Tend to eat out at least at a time a week. Behavior Factors Are get outing to pay a superior for higher quality, tastier vegetable juice. * There is nurture attributed to the more attr progressive swallow of vegetable juice. * Enjoy a high-quality juice without the mess of making it themselves. 5. 1. 2 Psychographics * Moderate involvement with product purchase, constitute abouting information about health benefits and nutritional facts of V6 products * Well educated, hard working and active females with a desi re to provide a healthy lifestyle for themselves and their family * Time poor people, fight to manage theirs and their families active lives who seek an easy solution to roviding nutritional beverages as an alternative to soft drinks * Females who take both an emotional and rational draw close to barter foring their families food * Prone to moderate levels of emotional attachment with brands * vehement to seek out the most consistently nutritious beverage products 5. 1. 3 Market Needs We provide individuals and restaurants with high-quality vegetable juice. We seek to fulfill the following benefits that are important to their customers. Selection A wide choice of different vegetables with the flexibility to change crops midseason. * Competitive Needs sweet soft drinks are low in nutritional value to recover this there needs a healthy and long lasting energy drinks. * Customer service The patron depart be impressed with the level of attention that they receive. * Competitive pr icing All products will be priced competitive to true substitutes. 5. 1. 4 Consumer InsightThe consumer cortical potentials are listed from most important to least important for the target audience The need for a healthy alternative to soft drinks * Sugary soft drinks are low in nutritional value * Over indulgence of soft drinks leads to poor eating habits * Needs a intermixture of beverage choices * Needs a way to gain healthy long lasting energy * Have fast paced lives and do not have time to make healthy meals everydayPassionate about their and their familys health and well being * Genuinely concerned about the overall health of their families * V6s high volumes of vitamins and antioxidants contribute to healthy family members * Provides a solution to the worry of what to function to themselves and their children with little post purchase regret * Want to maximize on opportunities to save time and effort by purchasing a quality product * Highly likely to put their families nee ds in depend of their own * Needs to feel good about their dietary decisions and give them a sense of empowerment * Peer pressure forcing them to have the amend healthy family 5. 1. 5 Market Trends The market for vegetable juice has change integrity within the last few years. Explanations for this trend are, * Market supply The increase of supply has reinforced the demand.Within the last few years many farms that were producing grains have moved to production of vegetables because of the increased margins and market demand. * Health consciousness directly a days Bangladeshis have set out more health conscious and vegetable have supported this goal as juice are inherently healthy and a vegetable mix juice is far tastier than the others juice. * Presentation/appearance Presentation as an element of the culinary roll in the hay has taken on more value as juice has become more creative over the last some(prenominal) years. 5. 1. 6 Market Growth We are learning to consider the mo re sophisticated taste sensation of this health food. Therefore taste and health consciousness is what is driving this demand. This demand can be seen by the increase of juice offerings by finer restaurants.Lastly, presentation is becoming a variant in gauging the quality of a product, and a mix for vegetables as juice is very aesthetically pleasing. 5. 2 STP Analysis The following STP analysis consists of market segmentation, target market and positioning. 5. 2. 1 Market Segmentation We have segmented our customer into three groups. * Individual consumers * Restaurants and * Hospitals 5. 2. 2 Target Market * Children * Sick people * Active adult female * School, College, and Universities students * grey aged people * Time poor people 5. 2. 3 Positioning V6 juice helps to maintain good health, when time is short, which create a value in consumers mind about this product and motivate rheumy to buy frequently. Horlborn will position itself as * Flexible. * High-quality producer. Pr ofessional. * Reliable 5. 3 SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats liner Horlborn Consumers Ltd for marketing V6 vegetable juice. 5. 3. 1 Strengths * Availability of seasonal vegetables throughout the year. * flexibleness in meeting vegetable needs. * Flexibility in meeting restaurants needs. * High-quality product offerings that exceed adversarys offerings of price, quality, and service. * Higher than industry margins due to production efficiencies. 5. 3. 2 Weakness * V6 Vegetable juice lacks brand equity. * A confine marketing budget to develop brand awareness. The decreased degree of flexibility when near full production. 5. 3. 3 Opportunities * Growing market with a prodigious percentage of the target market lock not aware that vegetable juice exists. * The ability to develop long-term commercial contracts which should lower costs associated with production. * Children prefer juice than ot hers meal. 5. 3. 4 Threats * An out of state, already established competitor that has decided to make customer service and flexibility their selling blockage. * A health scare that questions the safety of V6 vegetable juice. * Poor weather which will affects the market of V6 vegetable juice. * Customers are very much habitual to take vegetables as green. 5. Competition Analysis Though V6 vegetable juice is a new product in the market but there are some similar products also. Basically the beverages, fruit juices and vegetable products are the major competitors. The competitors are divided in two Direct Competitors Beverages and fruit industries, like- Pepsi, coca plant cola, PRAN juice, ACMI juice, Frutika etc. Indirect Competitors Raw vegetable markets, vegetable by products (biscuits, soups, snacks), some healthy drinks like Boost, Flavored milk etc. 5. 4. 1 Competitors Strength 1. constituted brands- the competitors have established brand like Coca-Cola, Pran. etc. But we the new comer. 2.Product supply- the competitors product supply is very larger than our product. 3. Price- the products are similar price like us. 5. 4. 2 Competitors Weakness 1. Quick, tasty and healthy alternative to soft drinks and colas. 2. Diet V6 juice has high levels of vitamin A & C, at the requirements of consumers daily values. 3. General consciousness among the consumers of bad effect of soft drinks. 4. Soft drinks can be high in net income which can be a main deterrent for consumers. 5. 4. 3 Points of Difference The point of difference that makes this vegetable juice than the others are- * New idea- Vegetable juice concept is first in Bangladesh in the juice industry. Different experience & knowledge- The customers will have the distinctive feelings & experiences that they will not get although other drinks exists in market. * Strong distribution channel- As this product has strong channel distribution channel, the consumer get it at every retail shop. 5. 5 Competi tive Advantage Our competitive advantage is really a superior one 1. 100% vegetable juice. 2. High contents of vitamin A & C. 3. Low levels of sodium. 4. Less fat & calories than other drinks. 5. nice & healthy. 5. 6 Key to Success Exceed the customers expectations. Additionally, Harlborn consumers Ltd will * supply repeat business Increase the transactions amount per customer. * Increase the number of restaurant accounts. * Increase variety of juice. 5. 7 Critical Issue Harlborn consumers Ltd is still in the speculative stage as a V6 juice producer. Its critical issues are to continue to take a modest fiscal get along expand at a reasonable rate, not for the sake of refinement in itself, but because it is economically wise to and continue to build brand awareness to lower future marketing costs. 6 Strategic Marketing Analyses Strategic marketing analysis includes marketing objectives, marketing strategies, marketing mix, and market search of V6 vegetable juice. 6. 1 M arketing ObjectivesThe objectives of all integrated marketing communications will be to * Inspire consumers to view V6 in a new more vibrant light * Empower the female target audience about their dietary decisions * Showcase the nutritional benefits and great taste of all V6 products * Establish a connection between V6 and healthy active lifestyles 6. 2 Strategies The single objective is to position vegetable juice as THE finest producer of vegetable in Bangladesh, commanding a majority of the market ploughshare within five years. The marketing strategy will seek to first create customer awareness regarding services offered, develop the customer base, and work toward building customer loyalty. We seek to communicate the message that we are the finest producer of high-end vegetable as JUICE. This message will be communicated through a variety of methods. The first method will be advertisements.Some of the advertisements will be co-branding with the Farmers Market. Other advertisemen ts will be solely Harlborn advertisements. The ads will be placed in both the local newspaper as well as the local art/entertainment paper. The message will also be communicated to the different hospital through networking with owners and managers. We will also communicate our message through informal gatherings and networking with consumers and hospital owners. 6. 3 Marketing mix V6 Vegetable Juice marketing mix is comprised of the following approaches to product, price, distribution, advertising and promotion, and customer service. 6. 3. 1 Product strategiesBasically at the beginning we are producing only vegetable juice made through winter vegetable. aft(prenominal)wards we will produce juice made through summer, year-round vegetable, souses etc. Since our product fulfills both vegetable needs and beverage needs it will be competing with both green vegetables and beverage drinks. 6. 3. 2 Pricing Strategies Pricing strategies are most important stage in marketing mix. As we are g oing to launch a new product in the market, we do not have any idea whether the price would be accept or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs.So we have to consider the following things in selecting price. * espousal of product As our product faces competition against both green vegetables and beverage drinks, price of our product should be accepted by customers. Our product fulfills both vegetable needs and beverage needs. For this extra utility we will squawk higher price than our competitors. * Maintaining market share If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition period. Moreover we will need to lower the price to hold the market share at the time of competition. * Earning profitAs a business our main objectives is to earn profit. So we should not set any price that will not cover the cost of the product. after covering the cost we set a profit margin for our pricing. After analyzing all of this we select Market-oriented pricing that is setting a price ground upon analysis and research compiled from the targeted market and also with the cost. 6. 3. 3 Distribution Strategies In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.There are mainly quaternion types of marketing distribution channel 1. Conventional Marketing channel 2. Vertical marketing channel 3. crosswise Marketing channel 4. Hybrid Marketing channel We select the effected marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers. There are three types of distribution strategies 1. discriminating distribution 2. Intensive distribution 3. Exclusive distribution We choose the intensive distribution for our product.We will supply our product all over the clownish on the basis of our product demand so that the consumer can get the product easily. 6. 3. 4 Advertising and promotion A mixture of advertisements and networking will be used to increase visibility for V6 vegetable juice. In first we will be focused on introducing the product. The advertisement will be done on different media e. g. television, newspaper and billboard to make people aware of the product. Promotional legal action We make promotional activities for our product in different school, college, hospital, and restaurant. * Advertising themes will be changed with time and promotional activit y will be carried out to generate the consumer. * In different affair we ill open special sales center where attractive point of purchase display would be arranged to create positive witness in consumers mind. * We will provide different incentive to our distributor. * sometimes we will offer free sampling for the mass sale of product. 6. 3. 5 Customer service Obsessive customer service is the mantra. Horlborn consumers Ltd philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this enthronization will pay off with a fiercely loyal customer. 6. 4 Marketing Research During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers.These focus groups provided helpful insight into the decision making processes. An additional source of dynamic market research is a feedback mechanism based on a suggestion banknote system. The sugges tion card has several statements that customers are asked to rate in scathe of a given scale. There are also several open ended questions that allow the customer to freely offer constructive reproval or praise. The V6 vegetable juice will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued. The last source of market research is competitive analysis.The Horlborn consumers will send people to local competitors to gain information about their product offerings. Financial Overview As we start our business in the year of 2011, we cant expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this rum featured product. We project our sales will be keep uprising nexts year. More ever promotion and advertising will help in change magnitude sales. At the very first of our business our mission should be emphasis on pr omotional activities and recognizing the product at every level. Now we are showing our five year communicate plan. Description 2011 2012 2013 2014 2015Total Revenue (200000*22)+(80000*38)+(100000*68)=14240000 (310000*22)+(150000*38)+(200000*68)=26120000 (460000*22)+(250000*38)+(310000*68)=40700000 (750000*22)+(500000*38)+(600000*68)=76300000 (850000*22)+(650000*38)+(750000*68)=94400000 Variable toll ( Raw-materials, marketing, advertising, Promotion) (200000*16)+(80000*30)+(100000*56)=11200000 (310000*16)+(150000*30)+(200000*56)=20660000 (460000*16)+(250000*30)+(310000*56)=32220000 (750000*16)+(500000*30)+(600000*56)=60600000 (850000*16)+(650000*30)+(750000*56)=75100000 Fixed Cost ( Land, Factory, Office, Storage) 5000000 5000000 5000000 5000000 5000000 Total Cost 16200000 25660000 37220000 65600000 80100000 Profit Margin -1960000 460000 3480000 10700000 14300000 Sales Forecast The first three months of first year will be used to set up the processing and manufacturing plant f or the production of V6 vegetables juice. There will not be sales activity until the processing plant has established.From month four there will be a steady increase in sales. design Sales Forecast Revenue Forecast As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. This growing revenue is shown by the following graph. Fig Revenue Forecast Expense Forecast Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. The projected expenses for five years are shown by the following graph. Fig Expense forecast Profit Margin The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. These are shown by the following graph.Fig Profit Margin Break even Analysis The Break-even Analysis indicates 25890000tk will be demand in yearly revenue to reach the breakeven point. 8. 0 Controls The purpose of V6 vegetable juice marketing plan is to serve as a giv e-up the ghost for the organization. The following areas will be monitored to gauge performance * Revenue per annum * Expenses annually * Repeat business. * Customer satisfaction. 8. 1 Implementation The following milestones attain the key marketing programs. It is important to accomplish each one on time and on budget. As successful entrepreneur we must pay back the detailed action plan with when we are going to perform that.There are some primary activities (planning, permeation from Government) that we assume we have already performed. 8. 2 Company Organogram CEO DIRECTOR Chief HR Chief finance Chief marketing Chief IT GM IT & Planning GM Finance & Accounts GM HR process GM Product & Service GM HR Training GM incorporate GM Sales & Distribution GM IT & Operation 8. 3 Contingency Planning Difficulties and risks * Problems generating visibility. * An already established competitor that chooses to compete on quality and flexibility. * Poor weather which could hamp er crop yields. shoot case risks may include * Determining that the business cannot support itself on an ongoing basis. * Having to liquidate equipment to cover liabilities.