Zenith Case Study

Zenith: Marketing Research for High comment Television (high-definition television) stick out: 2 November, 2010 Group Number 4: Kreisel Joelle D not bad(p) of Peru (SMBA 10076) Harsh Bhushan Thaker(SMBA 10077) Abhimanyu Choudhary (SMBA 10001) Abhinav Chauhan(SMBA 10075) CASE STUDY NUMBER 2 circuit card of Contents initiation3 Introduction Zenith Electronics Corpo symmetryn is a leaf blade of the South Korean tangled LG Group by way of LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and headquartered in Lincolnshire, Illinois. Before LG Electronics acquired a authoritative share of Zenith in 1995 and eventu each(prenominal)y the rest in 1999, Zenith was the craftsman of subscription television and the modern remote control, illusion bear witness tubes , color computer displays , cable products and high tech electronics components such(prenominal) as monochrome displays, po wer supplies , and automotive electronics. Zenith has employed more than than 32000 flock world wide . all though brand and distribution were among its strength , results from continuing operations were disappointing in 1999.Despite sales volume increases, zenith saw win loss of $17 one million million million compared to a net loss of $11 million in 1988.

Zenith Electronics Corporation was lancinating on entering into the High Definition Television (HDTV) incision by launching a saucy technology that produced higher(prenominal) resolution (sharper fork outs) and super digital stereo system sound. Curre ntly, in that location exists a relatively ! square NTSC (National Television Systems Committee) type with an eyeshot ration of 4:3, found in around all the households in the United States. However, Zenith would like to study whether consumers preferred the 16:9 wide screen aspect ratio proposed to HDTV as compared to the existing NTSC. If preferred, Zenith would have to shell cosmic amounts on investments in new plants and equipments to produce wide hurl picture tubes larger than 28 in diagonal. To understand the consumer deportment in...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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