Using a Real Life Example of a Company Outline the Key Components of a Customer Driven Marketing Strategy...

The Xbox 360 patch ease produced by Microsoft is a game cabinet that will bring you fun and leisure. Distributed in stores much(prenominal) as jeopardize, the Xbox 360 will satisfy you in the departments of entertainment and amusement. Millions of sight or so the world including myself have witnessed firsthand what this great game condole with post grant you. Microsoft distributing its growth in dissimilar stores much(prenominal) as Game allows them to use a guest dictated merchandise strategy in ensuring the product attracts and retains customers. Utilising the list components, identifying your ass market, value satisfaction and relationship marketing (University of westbound Sydney 2012) will provide Game the edge everywhere tilt in selling the product and maintaining customers. Target marketplace: It is authorised to target a specific market fraction as it will save every comp all condemnation and money. Microsoft researches the demographic characteris tics of customers such as age, gender and income to find the close to equal target for their product the Xbox 360. This research has allowed Game to target the tardy teenage years of boys who are 16-21, as the Xbox 360 has proved it is just about suitable for them, as every teenager enjoys entertainment and leisure.

valuate Satisfaction: A company must everlastingly endow in consideration what the customers really need, and offer the consumers a down of benefits in return of the price they paid (T Chikweche[University of Western Sydney], 2012, peach 1 27 February).In this case Microsoft offers many benefi ts such as being able to access foxtel on th! e Xbox and discoverer videodisks, wireless internet and most importantly entertainment. Everyone including myself enjoys a pip of leisure time on a chance(a) basis as work or school can cause heap stress. Microsofts Xbox 360 allows these people to relieve any stress they whitethorn have had and just get past from everything. The leisure this product brings you is unexplainable as it simply calms you start and makes you feel that...If you neediness to get a full essay, high society it on our website: OrderCustomPaper.com

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