Primary research.

I was asked to produce a marketing strategy for a reinvigorated or existing product. I deal decided to do a new product. In the production of this product, I curb been asked to investigate the following;

- How the strategy is based on the principles of marketing

- intent sources of primary and secondary marketing information

- Analyse the impact of the extraneous environment on your marketing decisions

- Analyse the marketing scene and decide on an appropriate strategy

- Develop a coherent mix of strategies to meet consumer needs

I have decided to do a new product, my product is going to be a halal sandwich it is an adaptation from the normal sandwiches already avail fitting on the market. As the Muslim population in the UK is growing I felt halal sandwiches would be a good intellect as this option is currently not available to children at schools who wish to eat meat sandwiches that are halal.

The producer of my product is going to be Sainsburys, as Sainsburys is a well cognise company that has a good reputation for high flavor products and also this will mean I have to a greater extent money to put towards my product.

PRIMARY RESEARCH

As part of my Primary data I designed a questionnaire which consisted of 12 questions (see figure 0 on separate sheet) the questions were designed to give me an insight on how consumers would manage the product to be made if it was introduced.

From my research I was able to find the following;

As the product was to be designed for the Muslim population, a large Muslim segment of the population had to be selected. (As shown in figure 3)

Figure 4 shows us that 50% of the consumers have school dinners, which shows us that there is a market...

If you want to attain a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper