Advertising strategies of Pepsi-Cola
Pepsi-Cola, produced in 1898, has had relatively successful history with the American indian lodge. harmonise to an article titled Coca-Cola, Coke lost market luck to competitor Pepsi-Cola, produced by PepsiCo, which for the first time topped Coca-Cola in sales (par. 3). In 1954 an array of advertisements came about beginning with the slogan The Light Refreshment which later on unified zippy Without Filling. After viewing an array of advertisements from this time period, it is induce that these slogans intended to appeal to upper class, wealthy individuals and women who were concerned with their weight. concord to a web article entitled The Evolution of Pepsi: From sophistry to Sexiness, At Pepsis beginning, the marketers targeted the American womans concern of enhancing her sophisticated and feminine appeal, reflecting Americas idealized notion of beauty (Reimer, Humble, Seldin). However, in 1984 Pepsi launched their new advertisement tactical maneuver Pepsi. The Choice of a New Generation which greatly incorporated the pulmonary tuberculosis of sex appeal. Pepsis main reasoning for this seems to have been that they believed that the society was transforming into a more sex driven place, therefore, incorporating sex would maturation product sales.
Pepsis advertising has been geared toward the idea of wealth, weight loss, and the use of sex appeal in order success liberaly crude(a) large sales for their product, however, they have done so by deceivingly making faulty promises that their product cannot keep.
A specific advertisement with the Light Refreshment slogan from the grade 1960 displays a male and female person who appears to be very swish and wealthy. The male is sitting in front of the piano and the female is lustfully pointing her finger towards the male while holding a glass of Pepsi in her hand. One noticeable symbol in the advertisement is the figure of the female.
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